Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District
نویسندگان
چکیده
<strong>Abstract: </strong>This study aims to analyze the influence of social media on purchasing decisions through consumer motivation in fast fashion consumers Semarang Regency. This uses quantitative methods as many 100 respondents were determined using a census. Data collected questionnaire and processed partial least squares. The results showed that had positive significant effect decisions, decisions.
منابع مشابه
Forecasting Consumer Spending from Purchase Intentions Expressed on Social Media
Consumer spending is a vital macroeconomic indicator. In this paper we present a novel method for predicting future consumer spending from social media data. In contrast to previous work that largely relied on sentiment analysis, the proposed method models consumer spending from purchase intentions found on social media. Our experiments with time series analysis models and machine-learning regr...
متن کاملThe Prospects for Consumer-Oriented Social Media
The term 'social media' refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or 'walled gardens', and are based on a business model that is highly exploitative of individuals and their data. An alternative, consumer-oriented approach is feasible, involving open architecture, inter-opera...
متن کاملConsumer Uncertainty and Purchase Decision Reversals: Theory and Evidence
Full terms and conditions of use: http://pubsonline.informs.org/page/terms-and-conditions This article may be used only for the purposes of research, teaching, and/or private study. Commercial use or systematic downloading (by robots or other automatic processes) is prohibited without explicit Publisher approval, unless otherwise noted. For more information, contact [email protected]. The...
متن کاملConsumer Purchase Decision in Instagram Stores: The Role of Consumer Trust
Instagram, a prominent social networking site, has become a popular online shopping platform among young people. In this study, we have attempted to understand what drives people to purchase in virtual stores on Instagram. Specifically, we built upon the integrative framework of trust and identified three groups of factors explaining consumer trust in Instagram stores: trustworthiness of Instag...
متن کاملDesigning A Social Support Mechanism For Online Consumer Purchase Decision Making
As online social network are so popular, their users are getting used to make decisions based on opinions collected from their friends. While conventional decision support system has been extensively investigated, little specific mechanism, however, on how social networks can help users with online purchasing decision-making is developed. By introducing design rationale and social impact theory...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurnal Manajemen (edisi elektronik)
سال: 2021
ISSN: ['2301-4628']
DOI: https://doi.org/10.32832/jm-uika.v12i1.3985